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Facebook is coming under fire once again over details revealing that it’s targeting “vunerable youth who need a confidence boost”. The allegation was revealed by The Austrailian who managed to obtain internal documents from the social media giant. The documents show how Facebook can exploit the moods and insecurities of teens using features already build into their platform and to benefit of advertisers.

The confidential document dated this year detailed how by monitoring posts, comments and interactions on the site, Facebook can figure out when people as young as 14 feel “defeated”, “overwhelmed”, “stressed”, “anxious”, “nervous”, “stupid”, “silly”, “useless”, and a “failure”.

The information gathered by this system is ran through analysis and could be used to target teenagers when they are most vunerable.

While Google still reigns KING of online advertising, Facebook is becoming a larger and larger player in the industry. The industry made about $80 billion last year.


But Facebook is not one to rest on its laurels. The leaked document shows it has been honing the covert tools its uses to gain useful psychological insights on young Australian and New Zealanders in high school and tertiary education.

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