The most satisfying food sounds include the snapping of a chocolate bar, the sizzle of bacon in a pan, and the rustling of a crisp packet.
The study of 2,000 adults revealed the sound of slicing a crusty bread loaf was favored by 26% while 9% enjoy the hiss vegetables make falling into a hot wok.
The first bite into a crisp apple was loved by 16% and 13% enjoy the noise of popping popcorn.
And 47% claim certain food sounds make them instantly feel hungry.
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Commissioned by Cadbury Brunch Bar, the study also found 63% claim sounds enhance the enjoyment of their food.
The brand teamed up Josie Gibson to elevate snack time with some tasty ASMR (Autonomous Sensory Meridian Response) content – featuring a symphony of sound, texture, and flavor.
Talking about the “But Actually Tasty” video, TV presenter Josie said: “I am a snack lover. There’s no doubt about that, and it seems that the rest of the nation is too.
“Before this research, I never realized the power sound has on your overall snacking experience. ASMR videos have this special ability to turn the most mundane of things into pleasurable experiences. I hope through the video I can help my fellow snack lovers make more out of snack time.”
Six in ten believe sound enhances the overall enjoyment of food with sizzling (50%) the nation’s favorite food noise.
This was followed by crunching (31%), bubbling (20%) and fizzing (16%).
Snacking is enjoyed by 87%, with a quarter admitting they do it up to four times a day.
When it comes to AMSR food content, 44% said this makes them more passionate and excited about snack time.
Two-thirds claim it inspires them to try new foods and flavor combinations.
And 78% believe it makes the overall eating experience more enjoyable.
Baguettes are shown at a bread festival in Brussels, Belgium, May 6, 2023. A bread festival was held in Brussels on Saturday to let people taste and buy various kinds of bread product from European countries. (Photo by ZHENG HUANSONG/Xinhua via Getty Images)
The OnePoll study also revealed that favorite food sounds make 37% feel happy, 18% excited, and 36% comforted.
When not being used to explore new flavors, four in 10 said ASMR videos help them to relax and unwind after a long day (41%) and 27% said it helps them to sleep.
Ella Jonas, for Cadbury Brunch Bar at Mondelēz International, said, “Sound is such a key part of the tasting experience that many of us often forget.
“With our research confirming just how much Brits love the sounds of food, we had to create the ultimate experience to enhance their snack time and elevate the flavors of what some would call simple ingredients.”
TOP 10 SATISFYING FOOD SOUNDS:
- The sizzle of bacon in a pan (33%)
- Slicing of a crusty loaf of a bread (26%)
- Steak sizzling in the pan (25%)
- Butter being spread on toast (17%)
- The snapping of a chocolate bar (16%)
- Chips frying (16%)
- The first bite into a crisp apple (16%)
- Popping popcorn (13%)
- Rustling of a snack or crisp packet (10%)
- Stir frying vegetables (9%)
Produced in association with SWNS Talker
Edited by Jessi Rexroad Shull and Kyana Jeanin Rubinfeld
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