Just a short time ago, Song Ji-A, a Korean influencer known by her online alias Freezia, was one of South Korea’s most prominent stars. Her appearance on Netflix’s South Korean dating show, Single’s Inferno, as one of the show’s attractive young women, catapulted her to fame within the country. Millions of people tuned in to watch Single’s Inferno, and Freezia quickly gained a large following due to her bold personality, fashionable wardrobe, and seemingly luxurious lifestyle.
However, Freezia’s popularity in South Korea has taken a significant hit after it was revealed that she fabricated her opulent lifestyle to impress others and gain followers on social media. Fans were dismayed to discover that the “luxury” items Freezia showcased on her social media pages were all counterfeit and not genuine.
The extent of Freezia’s deception went beyond wearing fake clothing during her appearance on Single’s Inferno. She also promoted counterfeit products in sponsored Instagram and YouTube fashion haul videos, which were well-received by her audience. In one instance, Freezia participated in a sponsored advertisement for Dior’s Miss Dior perfume, during which she displayed a counterfeit Dior handbag to complement her use of the fragrance.
While social media influencers are often known for embellishing their lives and presenting an exaggerated image, Freezia’s fans felt particularly betrayed by her dishonesty, as her entire persona was built around her supposed wealth and privilege. With the truth now exposed, fans are no longer interested in watching her content or engaging with her on social media platforms.
One Korean fan commented, “At this rate, she needs to just delete her Instagram account. Why did she lie about being a golden spoon celeb… all that arrogant sass about beating anyone on Single’s Inferno. With what? With your luxury brands?”
Additional fans expressed their disappointment in Freezia. “These influencers get paid thousands for these brand ads. She basically committed fraud by showcasing a fake Dior bag on a Dior ad,” one person wrote.
Another stated, “It’s a problem that she lied to raise her views and earn financial gain from said lies. That’s a scam, isn’t it? It’d make no sense for viewers to stay calm when they were played by her lies.”
A former fan lamented, “It’s embarrassing because why not be honest? It seems like she is embarrassed about her upbringing. She could’ve made videos about affordable good dupes, but she didn’t, which says something about her too.”
Additionally, Freezia has come under fire for her perceived pro-Chinese sentiment. She appeared in a video on a Chinese channel, referring to South Korea’s national dish kimchi as “pao cai,” a Chinese term for pickled vegetables. One irate Korean fan remarked, “Kimchi is pao cai? Are you kidding me? Just go to China already.”
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